Securian Financial Services, Inc. (St. Paul, Minn.) has deployed Securian Compass, a private label version of Birst (San Francisco) Applications for Wealth Management, to high level executives and practice Development Consultants. Leveraging the analytics technology of Birst Applications for Wealth Management, Securian expects to be able to better view historical and current sales performance, visible from the individual advisor to the firm and executive levels. With the help of Birst's unique recommendation technology, Securian executives will also be able to see where their most promising opportunities, and source of future revenues, are available within their business, says the company.
