The Motley Fool recently interviewed Dennis Highby, CEO of December 2006 Hidden Gems recommendation Cabela's (NYSE: CAB). Read on to see what Highby had to say about business priorities, growth opportunities, and Cabela's unique culture as Cabela's competes in the outdoor sporting goods market with Gander Mountain (Nasdaq: GMTN), Bass Pro Shops, Wal-Mart (NYSE: WMT), Dick's Sporting Goods (NYSE: DKS), and many others.
The Motley Fool: What do you think truly differentiates your business in the battle for customers and profits?
Dennis Highby: Cabela's multichannel model provides a significant competitive advantage over other retailers. With our industry-leading direct business, which exceeds $1 billion in revenue, we're able to collect vital information on our customers' purchases. Utilizing this database of purchase history, we're able to track demand by SKU [stockkeeping unit] right down to the ZIP code level. This information is critically important to our retail store expansion.
