SellingSource, LLC and its owner London Bay Capital LLC announced today they are separating their data and credit-reporting division, DataX, Ltd., which will establish new headquarters in Seattle. They also announced that Mark Hillis has been appointed chief executive officer of DataX and will lead the relocation to Seattle as DataX becomes an independent operation. Hillis is a highly accomplished senior executive who has had prior leadership roles at some of the world's leading financial institutions.DataX provides real-time consumer data verification and authentication services, employing a proprietary solution to verify, correct and enhance Web-form data in seconds. Businesses that use DataX services generally have better risk management and a reduced level of fraudulent transactions. In 2007, DataX launched the nation's first FCRA-compliant credit reporting agency that collects and provides information on underserved, non-traditional borrowers seeking micro loans.