When it comes to using online financial services, users are more satisfied with the online experience offered by banks than those offered by credit card or investment firms, according to a survey released yesterday.
Online banking scored 82 out of 100 points, up from 78 points last year, while credit card and investment Web sites both scored 75, according to the 2008 ForeSee Results/Forbes.com Online Financial Services Study, which employs the methodology of the University of Michigan's American Customer Satisfaction Index (ACSI). The online banking score rivals the satisfaction score of 83 for online retail, the highest-scoring category measured by ACSI, said Larry Freed, president and CEO of ForeSee Results Inc. and author of the study, in a statement.
