Customer satisfaction with online banking far surpasses other online financial services like credit cards and investment, according to a new study conducted by ForeSee Results and Forbes.com. According to the 2008 ForeSee Results/Forbes.com Online Financial Services Study, which employs the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), online banking scores 82 on ACSI’s 100-point scale. Credit card websites and investment websites both score 75. In banking, the online channel (up 12% from 2003) significantly outperforms overall retail banking in terms of customer satisfaction, which scored 78 when measured by ACSI in 2007. This is the first year the study surveyed credit card and investment website customers.
