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Security Service Federal Credit Union Uses ESRI Database Mapping for Improved Marketing Analysis
Security Service Federal Credit Union has reduced its market research time and increased its ability to view potential market areas by using BusinessMAP Financial (FSE) from ESRI. The solution allows Security Service to find useful demographic information about its target audience for areas surrounding current service centers to help it evaluate potential sites for new service centers.
After trying another Web-based geodemographic solution, Security Service licensed the ESRI software. "The program we were using previously had serious limitations with what we wanted to do such as the inability to import and export data and the length of time it took to run complex queries over the Web," says Javier Cano, business development analyst, Security Service. "BusinessMAP FSE was able to easily resolve the issues we had."
