America First is using Leadfusion CALCULATORS and Leadfusion EMAIL to market to members interested in auto loans, credit cards and CDs on the members’ timetable and in accordance with their needs.
“We can make the most effective use of our marketing budget by concentrating our efforts on those members who are ‘in-market’ for one of our products or services,” said Rich Syme, Senior Vice President at America First. “By providing our members with the financial calculators they need to make their decisions and by engaging them with highly relevant and informative email programs, we are helping them in their decision-making process and keeping our message in front of them after they’ve left our website.”
According to Ten Ways To Build A Better Financial Services Sales Site, a November 2006 Forrester research study, “To drive more online sales, financial services firms must first understand what drives consumers’ choice of product.
